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Collaborations

The Cutting Room presents: What is Love?

January - October 2018

Set in the near future, in a world where Artificial Intelligence is commonplace within our daily lives, What is Love?, tells the story of an ambitious young couple, Jack and Amelia, as they work apart in different countries. When they begin to neglect their relationship, AI detects the problem and steps in to help.

Onlookers were invited into the narrative as Jack and Amelia’s mediated life began to unfold before their eyes and ‘fate’ took hold.

Powered by The Cutting Room, an Object Based Media tool developed by Davy Smith, What Is Love? premiered a new breed of storytelling, algorithmically tailored to each viewer.

No two voices or vantage points were the same, as editing decisions were controlled in real time. The technology responded to the audience in terms of length, depth of interest, location, personal preferences, lifestyle, age and more.

Considered to be the future of broadcasting by the BBC, this technology has been developed by Digital Creativity Labs at the University of York and BBC R&D. Exclusively for York Mediale 2018, the partnership commissioned Symbolism Studios to create What Is Love? in the first public airing of this new technology.

With thanks to Holy Trinity Goodramgate.

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